Get a behind the scene look of Michelle’s studio:
About My Ketubah Collection:
“When I first began designing Ketubot over 12 years ago, most of the Ketubah designs available in the market at that time were very traditional in design. Being a contemporary painter, I was inspired to try something new! The Ketubah designs that were part of my earliest collection such as my popular Life Dance series, Two Rings, Tree of Life and All My Love ultimately became the foundation of my entire collection, incorporating traditional, biblical symbolic imagery but in a fresh and modern way. This twist interested and appealed to me. I liked the challenge of trying to depict traditional and timeless concepts of love such as commitment, individuality, family, and loyalty in a modern, artistic and visual way, much like creating a new language! The resulting Ketubah designs resonated deeply with modern wedding couples. Finally, they were able to find Ketubah designs that honored both the tradition of the Ketubah as a ritual object, as well fulfill their desire to purchase a fine art piece to begin their personal art collection.”
Creating With Couples in Mind:
“I recognize how important the decision is for couples when choosing their Ketubah. It is often challenging finding a design that resonates with both partners, and that feels just right as a visual/artistic symbol of their love and commitment to each other. When designing, I always have the client in mind well before I ever pick up my paintbrush. My creative process is thoughtful and slow. I often do extensive research when inspired by an idea and it is common for me to make many sketches prior to beginning to lay paint on paper.
I liked the challenge of trying to depict traditional and timeless concepts of love such as commitment, individuality, family, and loyalty in a modern, artistic and visual way, much like creating a new language!
I am a visual person, so I can visualize what I want before I paint it, but the nature of working with watercolors is often unpredictable. And so, sometimes, the paint ends up directing me and I just have to flow with it. I love when that happens! I am deeply inspired by the graceful majesty of trees, the organic repeat patterns in a Klimt painting, the mysterious colors of the ever changing sea….look closely and you’ll see these details within the brushstrokes of my distinctive style.
I love that my Ketubah designs appeal to true art lovers, and am grateful and honored that my Judaica is among some of the most highly collected in the industry. In the past 12 years, I have proudly worked with literally thousands of wedding couples of all faiths and backgrounds. My Ketubah collection continues to grow and evolve but my desire to create beautiful art that stands the test of time remains the same.”
Whether I am painting for my own pleasure or designing for my growing list of art licensing clients, my focus remains steady; to create exceptional, sophisticated artwork that is infused with beauty and grace.
Beyond Judaic Art:
“What many may not know about me is that I license my artwork well beyond Judaic markets and have been steadily growing the Shell Rummel brand in the home décor retail marketplace. I enjoy the challenge of collaborating closely with manufacturers and retailers to design beautiful, quality products, and am proud to see my designs beginning to grace the shelves of major retailers, (like Bed Bath and Beyond!) worldwide. My current licensees include collections of fabric by the yard, Bedding and Bath Textiles and Accessories, Wall Art, Mitzvah Invitations, Stationery and Gifts. It is thrilling to be spending more and more time in New York City, visiting the showrooms that carry my collections, and attending trade shows where my art and designs are exhibited. Whether I am painting for my own pleasure or designing for my growing list of art licensing clients, my focus remains steady; to create exceptional, sophisticated artwork that is infused with beauty and grace.
I am absorbing it all and looking forward to seeing where this particular journey will take me. It is my hope that you will follow along.”
Where to Find more about Michelle:
Please view my Bio page to see my entire Ketubah collection, available exclusively on Ketubah.com.
I am active within many social media venues and I invite you to visit and follow to see all the facets of my fine art and licensing business: